Meet The Authentic Beauty Concept, the newest brand you need to know about. A natural and vegan hair care brand that is inspired by “minimalism and fair beauty: less quantity, more quality”.
Use carefully selected ingredients, fair beauty.
And only use and choose the products you really need, minimalism.
This brand is one of the few natural and vegan brands I know that have such minimal packaging and I absolutely love it. To be honest I don’t always like the extremely colorful look to make sure everybody knows you’re a natural brand.
The story of Authentic Beauty Concept is a true story… So let me explain this to you.
I’ve received their Replenish range to try out which contained their Replenish Cleanser, the Replenish Conditioner and their Replenish Conditioner Spray. All three products are truly amazing. Keep on reading to find out why.
First product I’m going to talk about is the cleanser or shampoo.
It deeply nourishes my hair and has a lovely texture. It does not foam to hard but it goes very smoothly through your hair. It cleanses treated, damaged and fragile hair and strengthens the hair fibre.
This product is free from sulfates, parabens and silicones.
Next is their conditioner. It makes my hair extremely – yes, extremely! – soft!!! It boosts the hair fibre even more if you combine it with the shampoo from above. It also manages to seal the cuticle! The conditioner is also free from sulfates, parabens and silicones.
As last is the conditioner spray. It’s just a leave-in conditioner but in spray version. I use it directly after the shower together with an anti heat spray before dry-blowing it. It lets my hair keep a fresh scent and makes it even softer. The spray is also free from parabens and silicones.
I’m super interested to try out more of this brand as this matches perfectly with who I am. Thank you for reading!